Essex Privacy

1. Information Collected by Essex

Essex collects and processes several types of personal information, including:

2. How Essex Uses Your Information

Essex uses your personal information for the following purposes:

• Essex Services (Contract Performance):
  • Processing and managing Essex customers' vehicle rental bookings and agreements. Verifying customer identity and confirming compliance with Essex rental eligibility criteria. Coordinating vehicle collection and return arrangements for Essex rentals. Processing payments and administering deposits and charges.
• Essex Customer Communication (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and important rental information from Essex. Responding to your inquiries and providing customer support for reservations and vehicle use. Notifying you of changes to Essex services or policies.
• Essex Marketing Communications (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates where you have provided consent or where Essex has a legitimate interest. You can opt out at any time.
• Essex Service Improvement (Legitimate Interest):
  • Analyzing site activity to improve user experience and functionality. Conducting research to improve Essex's vehicle fleet and services.
• Essex Compliance (Statutory Obligation):
  • Complying with legal, regulatory, and tax requirements applicable to Essex. Preventing fraud and maintaining the security of Essex services. Resolving disputes and enforcing Essex's terms and conditions.

3. Data Sharing

Essex may share your personal information with:

• Essex Providers: Third-party companies that help Essex deliver its services, such as payment processors, IT support providers, and maintenance services. These providers are contractually bound to protect your data.

Essex does not sell your personal information to third parties for marketing purposes.

4. Data Security — Essex

Essex implements appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure servers, and regular security assessments. No internet transmission or electronic storage is completely secure, and absolute security cannot be guaranteed.

5. Essex Data Retention

Essex retains your personal information only as long as necessary to fulfill the purposes for which it was collected, including meeting legal, accounting, or reporting requirements. Retention periods vary depending on the type of information and the context of processing.

6. Privacy Rights

Under UK data protection law, Essex residents have these rights:

• Essex Access Rights: Request a copy of the personal information Essex holds about you.

To exercise these rights, please contact Essex using the details below.

7. Cookies and Site Tracking

Essex uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and customize content. You can manage your cookie preferences through your browser settings.

8. Essex Updates

Essex may update this Privacy Policy periodically to reflect changes in its practices or legal requirements. Updates will be posted on this page with a revised Last Updated date. Please review this policy regularly.

9. Contact Essex

For questions about this Privacy Policy or our data practices, contact Essex: